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If CRM is interpreted as a generic term for all activities in sales, service, support and marketing that help in maintaining customer relationships, the basis of the system must reach every employee in a cost-effective manner.
Communication methods in the F&M CRM Suite are based on Lotus Notes and the Domino Server. This optimally provides essential information to all employees since a front-end known throughout the company has been used that is also available offline. Besides this, Basis Notes provide and use access-rights infrastructure, messaging and workflow components.
Integration capability of the Domino server and CRM Suite with the back-end systems enables daily business operations in sales and service, order processing data and the entire supply chain management.
The analytical data is acquired with the help of customised data compilations and OLAP analysis tool links.
Campaigns and automated newsletter functions are important aids in personalised customer relationships and are handled with the help of newsletter and correspondence databases.
Customer Relationship Management is one of the first practical-oriented and useful applications of knowledge management technology particularly in the field of an integrated company communication software such as Lotus Notes.
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Address list – important for every employee
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We create an ideal package for all types of employees in your company with the help of the F&M CRM Suite based on Lotus Notes.
Important customer information is not only required by internal employees, support personnel and the sales department but also by external employees who cannot be online all the time.
Due to replication and access-rights infrastructure of Notes, only information required by the employees is sent to them.
At the same time, the contact database, a central feature of the solution, can be completely integrated in the Domino environment and can thus be used as a normal Domino directory. This means that every employee can use all of the available address list for address lookup in the Mail ("Maier" <F9> in the address line). In addition to this, the database of contacts can also be used for an easy-to-use account management for your B2B solution on the Internet!
Mail and documentation functions can be directly invoked from the database for selected customers. |
Sales, Lead & Opportunity Management
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For Lead & Opportunity Management, it is essential for the company to distribute and monitor customer-oriented data in case of an increasing number of marketing employees.
Our combination of lead & opportunity information in the address list and data retention in special lead & opportunity and general correspondence databases enables functioning and safe retention of data even in distributed environments. The concept of archiving and security enables long-term operation of the entire system.
Workflow components like reminder and task allocation support marketing and internal sales employees in handling and managing a high number of leads & opportunities.
The marketing department uses this data with the help of available features. Besides this, by virtue of being a rapid prototyping system, Notes proves to be a perfect environment for providing new or adapted features even for AdHoc.
Data regarding offers in the Opportunity Management Process, negotiation documents and financial statements is maintained in the correspondence database if available in the form of authentic documents, e-mail and telephone contacts. This data along with lead information is then a valuable source of information for employees initiating customer contact using initial contact sales call reports, etc. |
F&M CRM Suite
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The CRM-Suite is divided into modules that can be combined
· CRM Contacts
· CRM Documents & Activities
· CRM Leads & Opportunities
· CRM Hotline & Helpdesk
· CRM Cube Analysis
· domino data integrator
The database of CRM Contacts is the core of the CRM Suite: address management, an originator for your identification and contact segmentations and, last but not the least, your separate Domino directory that can be integrated.
With the help of the CRM Documents & Activities database, you and your marketing employees can receive an overview of sales call reports, e-mails and contracts and also the current “to dos” related to these documents.
The CRM Leads & Opportunity database controls the Lead & Opportunity Management for your prospective & existing customers.
AdHoc-Analyses are carried out with the help of a database in an OLAP-Cube using CRM Cube Analysis.
The domino data integrator is a solution for backend-links without LEI and DECS for a cost-effective data linking. |
Flexibility & links
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Unbelievable: CRM solutions without links to your backend, your ERP-solution or your internet applications!
We establish intelligent system connections using connectors from the Lotus environment in combination with DECS or LEI or with our own domino data integrator.
Our references prove that: be it a link for legacy systems, Navision or for SAP, we make functional solutions possible!
Our other products such as Hotline & Helpdesk can obviously be integrated into your CRM solution without any problem to help your employees take customer care to newer heights. |
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For closer information please write a email to Ilja Franke or have a phone call to: 0731/1551-0
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Perfect Customer Care with FuM CRM Suite
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Collonil from Berlin has been the cause of countless shined shoes for almost 100 years.
Shoe care products under the Collonil brand name, as well-known then as they are now, are produced at the Berlin production sites.
Collonil Salzenbrodt GmbH & Co KG regards close contact with customers and well-known shoe manufacturers as one of the secrets of its lasting success, in addition to product quality and high technology potential.
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