Liqui Moly Product Adviser

WAS

Liqui Moly was founded 45 years ago as a producer of additives for motor oils. Later, the product range was extended to include motor oils themselves as well as various care products for automobiles. Today, the company also supplies chemical substances for garages and lubricants for use in industrial production. Almost 600 of these products are sold in over 90 countries in competition with market giants such as Castrol.
 

Setting / Environment
 

In the context of a complicated CRM project (Customer Relationship Management), domino webware® & domino newsware® were used to implement a content management system and the re-launch of the existing web presence.

The CRM module data flows partly into the WWW in order to continually provide customers, partners and co-workers with the latest information. At the same time, integrating the CRM module into the WWW is only a partial aspect of the complete re-launch for the Liqui Moly web presence. The aim of this project was to make a CM system available for staff members so that tedious and incomplete data updating work through an external agency was no longer necessary.

On the other hand, a complete site re-design was also requested whereby all requirements were thematically re-grouped so that a simple and clear navigation process was put in place.

Apart from the requirements for a CMS, there was also the demand within the framework of this project to integrate an electronic product adviser whereby visitors to the site could select a particular car model and subsequently receive a list of suitable motor oils and additional products for accessories





The multifarious dependency of the products and makes of cars with hundreds of model variations are provided in the form of a relational database which is periodically updated. Around 10,000 models from 250 manufacturers with a total of 60,000 components for product recommendations are administered. Product data to be displayed will continue to be provided from the CM system and thus remain editable in-house.

WebSphere & Domino: a dream team!
 

At the same time, WebSphere can perform as the perfect middleware between the relational database and the document-based database on the basis of Lotus Domino, and be completely transparent for the user.

The Domino web server is also used here so that additional hardware is not required.

Naturally, the internal application is based on design patterns and is configured with the MVC model.

 

For further information on this topic please contact Ilja Franke, or +49 731 1551 440

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